01 · Acquire and convert
Turn more qualified visits into buyers.
Review website conversion, merchandising, paid media alignment and the friction between discovery and checkout.
Website conversionPaid mediaCustomer journey
Australian wine DTC health check
Find the revenue leaks in your DTC engine.
Get a focused score of your winery's website, email, wine club, retention, media and tracking—then see which opportunities deserve attention first.
Designed for Australian winery owners, GMs and marketing leaders.
Your output
A clear DTC Score
/100
What to expect
Diagnosis before tactics.
01
Independent view
A practical assessment of what is working, what is weak and what is missing.
02
Commercial focus
Findings prioritised around conversion, retention and customer value—not vanity metrics.
03
No inflated claims
Clear scoring, stated assumptions and recommendations grounded in what can be observed.
The assessment
One score. Eight connected growth levers.
The health check follows the customer from first click to repeat purchase, revealing gaps between channels that isolated reports often miss.
01
02 · Build the relationship
Make email and retention work beyond the next campaign.
Assess database health, lifecycle automation, post-purchase communication and repeat-purchase pathways.
- Email marketing and automation
- Database quality and segmentation
- Customer retention
03 · Grow recurring value
Strengthen the reason to join—and stay.
Review the wine club or membership proposition, joining experience, benefits and retention logic.
04 · Measure what matters
Know where performance is real—and where data is missing.
Check tracking coverage, useful KPIs and the visibility needed to make confident commercial decisions.
Tracking · Attribution · KPIs
What you receive
A short, usable path from score to action.
DTC health check
Decision-ready output
- 1Overall DTC Score out of 100
- 2Individual scores across each assessed category
- 3The three biggest opportunities or revenue leaks
- 4Recommended next steps, with an option to develop the strategy together
Start with clarity
Find your highest-value DTC opportunities first.
Tell us where your winery is today. We'll discuss fit, timing and the information needed for a focused health check.